The year 2022 marks the 30th anniversary of the establishment of diplomatic relations between China and the Republic of Korea, and it is also the fifth year after Chongming District and Seogwipo City signed friendly exchange relations. The "Friendly Exchange Week for Jeju and China Provinces and Municipality" co-sponsored by the Jeju Special Autonomous Prefecture Department and the Chinese Consulate General in Jeju, with the theme of "Hand in Hand, Creating the Future" to celebrate the 30th anniversary of the establishment of diplomatic relations between China and the Republic of Korea, was unveiled on August 5, 2022. Cultural and tourism products of Chongming appeared wonderfully in South Korea, showing the cultural characteristics of Chongming and reflecting the friendship between the two places.

Chongming, as the third largest island of the motherland, is located at the intersection of the Yangtze River and the East China Sea, with rich historical and cultural heritage. In recent years, Chongming has vigorously promoted the creative transformation and innovative development of excellent traditional culture. The exhibition contents of Chongming cultural tourism include "Listening to Flowers Blooming" series cultural and creative products, Xiaozaoxian Cultural and Creative Products, Chongming Handwoven Cloth Series Products, Erjia Zhuanlu Xiaojiadi, Yuhaitang Bitter Grass Tea, Saffron Gift Box and Other Chongming Culture and Tourism Products, which fully demonstrate the new achievements of Chongming Cultural Tourism. What charm do they have? Let's go and find out.

The Silk Scarf Related to Culture and Tourism

Silk, as one of the important components of Chinese civilization, is a belt linking Chinese and foreign countries. Zhang Qian of the Han Dynasty opened the "Silk Road", and from then on, Chinese silk went to the world. Foreigners also loved Chinese silk deeply. Once a batch of cultural and creative scarves featuring Chongming's local culture were released, they became guest gifts for cultural exchanges between China and foreign countries and attracted much attention.

The silk scarf related to culture and tourism combines the local characteristics of Chongming with silk. The double-sided printing process is adopted. The color of the front and back of the silk scarf is uniform. The images of clay doll, white goat, fresh water crab, white magnolia and other patterns are lifelike on the silk scarf. It is not only a practical thing, but also a masterpiece of art.

The Xiaozaoxian Cultural and Creative Products

The IP image of Chongming Stove Painting Art Festival is based on the creative prototype of "Kitchen God" whose sleeve of the clothes is printed with the pattern of "Chongming Narcissus". That perfectly combines the national geographical landmark local flower varieties with stove painting, a folk art that has been circulating for more than 800 years. "Xiaozaoxian" bearing peace and blessings will accompany tourists in the future, so that peace and auspiciousness will naturally occur.

After the launch of "Xiaozaoxian" cultural creative IP, Xianghua Town, Chongming has created the IP image of "Lingbo Fairy", which has become a pair of virtual idols CP. Narcissus, known as "Lingbo Fairy", is one of the top ten famous flowers in China. There are two versions of flower language of narcissus. One is to represent "purity" or "pure love". The other one is "auspiciousness". Narcissus blooms before spring, bringing vitality to the nature. It carries people's yearning for spring and brings hope and auspiciousness to people.

Erjia Zhuanlu Xiaojiadi

Luhua Town, Chongming, a national key town for rural tourism, is located at the southwest end of Chongming Island. It has a unique natural environment advantage. This is the "nursery" of hairy crabs of Yangcheng Lake and the birthplace of Chongming fresh water crabs.

The tourism mascot of Luhua Town is named "Xiaojiadi", and plush toys and other cultural creations are provided as well. The mascot crab’s armor-like back means being rich. Two pincers with claws means both hands full of money. Eight legs mean fortune coming in all directions. Therefore, crabs have the double auspicious omens of passing examinations and wealth. Erjia Zhuanlu is the title of the first place in the imperial examination of the Ming and Qing Dynasties.

"Listening to Flowers Blooming" Series Cultural and Creative Products

Known as the flower king, peony is China's national flower and the flower of the 10th China Flower Expo held in Chongming in 2021. The peony flower in the "Listening to Flowers Blooming" series cultural and creative elements come from a century-old Chongming carved board, which is very similar to the Flower Expo Axis in the site planning map of Chongming Flower Expo. The combination of peony flowers and classical doors and windows made of carved board gives people a feeling that once opening the flower windows, the one can listen to the sound of flower blooming. Based on the elements, a series of cultural and creative products such as refrigerator stickers and mugs is also designed.

South Sanmin Traditional Culture Village endows its products with elements, innovations and stories through the forms of "cultural creativity + intangible cultural heritage" and "cultural creativity + tourism", so that culture can inherit history and creativity can light life.

Chongming Handwoven Cloth Series

Chongming handwoven cloth weaves the most soul stirring beauty with its simple and elegant appearance. From the end of the Yuan Dynasty to the beginning of the Ming Dynasty, it was introduced into Chongming Island from the Wunijing of the neighboring Songjiang Prefecture. The textile technology of handwoven cloth has passed through more than 500 years in Chongming. In recent years, Chongming has actively publicized and inherited Chongming's handwoven cloth culture by holding handwoven cloth textile competitions, creative competitions and other activities, promoting the IP image of handwoven cloth dolls and creating handwoven cloth themed cultural and creative products.

In the eyes of artists, these are the sources and materials of creation. Handbags and backpacks, umbrellas and folding fans, clothing accessories, jewelry and dolls and other products are dazzling and beautiful, leaving a unique mark of Chongming handwoven cloth. This also proves that tradition can also be trendy.

Yuhaitang Bitter Grass Tea

Bitter grass is a common wild plant in the field of Chongming. Because it has the effect of expelling lochia, in the early years, people harvested and dried the bitter grass after flowering and seed setting, and hung it in the dry place of the home. In the household where a delivery woman live, the family tends to boil soup and eggs with bitter grass.

Chongming Bitter Grass Industrial Park built by Shanghai Yuhaitang Ecological Agricultural Technology Co., Ltd. is a large-scale bitter grass planting base. Through continuous exploration, the bitter grass tea here is widely praised. Today, Xin'an Village, Sanxing Town has become a veritable "bitter grass village", and bitter grass has also become the rich grass of the villagers. In addition to the bitter grass beverage granules known as Chongming local "coffee", bitter grass milk tea, bitter grass essential oil and other products have also been sold on market.

The Gift Box of Puzzle Map

Puzzle map is a puzzle or puzzle word invented by Tong Yegeng, a Chongming man in the late Qing Dynasty. Tong Yegeng got the inspiration from the traditional Tangram and finally made the puzzle map. In 2011, the Chongming "toy" was listed in the Shanghai intangible cultural heritage protection list.

There are 15 pieces of wood with geometric shapes in the gift box of puzzle map. The pieces of wood are made of 7 different materials such as pear blossom wood, walnut wood and boxwood. The texture and color of the wood make the gift box look more textured and superior. A piece of interlining dyed with coffee grounds in the box not only enriches the contents of the gift box, but also protects the wooden tiles and prevents damage caused by friction with the table during the game.

Saffron Gift Box

Saffron originates from the Middle East and the Mediterranean region of Europe. In the Ming Dynasty, it was introduced to the capital through Tibet, so it has the common name of saffron. Saffron can promote blood circulation and remove stasis. The Compendium of Materia Medica says that it relieves depression and calms the mind. People will be in good mood after taking it for a long time. Its flower and stigmas as can be made into medicine, one gram can be made from an average of 80 to 100 flowers. Therefore, it is especially precious.

The correct using method of saffron is usually to fry soup, soak wine and drink. Shanghai Huayu Saffron Planting Professional Cooperative combines saffron with other pure natural materials to produce real daily chemical beauty products without chemical additives, so that consumers can use them more safely.